Marketing domain
Marketing cases: customers, channels and growth
Marketing and brand interviews test whether you understand customers and can grow a business efficiently — segmentation, positioning, pricing, channels and the economics of acquiring customers.
Cases you'll face
Product launch
“How should a new energy drink launch in metro cities?”
Sales decline
“A shampoo brand is losing share in tier-2 towns. Why?”
Customer acquisition
“Lower a D2C brand's CAC without slowing growth.”
Pricing & promotion
“Should a snack brand run a festive discount?”
What interviewers test
- ✓ Customer segmentation
- ✓ 4Ps thinking
- ✓ CAC & LTV maths
- ✓ Creativity with evidence
Try this question
A premium skincare brand's online sales are growing, but repeat purchases have halved. What would you recommend?
Answer it with the AI interviewerConcepts to know
The 4Ps (marketing mix)
Product, Price, Place, Promotion.
The 3Cs
Company, Customers, Competitors — a quick strategy lens.
Customer acquisition cost (CAC)
How much you spend to win one new customer.
Lifetime value (LTV)
The total profit a customer brings before they leave.
Conversion rate
The share of people who take the next step.
Cannibalisation
When your new product steals sales from your old one.
The Case Flex weekly
One concept. One case breakdown. One practice prompt. Every week, in simple words.
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