📈 Metrics

Conversion rate

The share of people who take the next step.

Formula

Conversion % = People who converted ÷ People who could have

Conversion rate measures how many people move from one stage of a funnel to the next — visitor to sign-up, sign-up to paying user.

Fixing the leakiest stage is usually the cheapest way to grow.

🧮 Example

10,000 visitors → 400 sign-ups → conversion = 4%.

🎯 Interview tip

Draw the funnel stage by stage before suggesting fixes — the drop is usually concentrated in one step.

Used in

Learn next

Customer acquisition cost (CAC)

How much you spend to win one new customer.

Funnel analysis

Find the stage where customers drop off.

Churn

The share of customers who leave in a period.

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