🧩 Frameworks

The 3Cs

Company, Customers, Competitors — a quick strategy lens.

The 3Cs make you look at the situation from three angles: what the company can do, what customers want, and what competitors offer.

Strategy lives where customer needs meet your strengths and competitors are weak.

How to break it down

Strategy

Company

Customers

Competitors

🧮 Example

A meal-kit brand: customers want healthy and fast, competitors are pricey, our strength is supply chain → win on price-for-health.

🎯 Interview tip

Great as an opener for open-ended strategy questions.

Used in

Learn next

The 4Ps (marketing mix)

Product, Price, Place, Promotion.

SWOT

Strengths, Weaknesses, Opportunities, Threats.

Market entry framework

Should we enter this new market — and how?

The Case Flex weekly

One concept. One case breakdown. One practice prompt. Every week, in simple words.

An AI interviewer runs you through a case, pushes back, and scores your reasoning. Free to start.