🧩 Frameworks

The 4Ps (marketing mix)

Product, Price, Place, Promotion.

The 4Ps are the levers a marketer controls: what you sell, what you charge, where it's available and how you tell people about it.

Useful for product launches and ‘sales are down’ cases on the marketing side.

How to break it down

Marketing mix

Product

Price

Place

Promotion

🧮 Example

A new energy drink: premium formula (product), ₹60 (price), gyms and quick-commerce (place), creator partnerships (promotion).

🎯 Interview tip

Tie each P back to the target customer — the mix only works if it fits who you're selling to.

Used in

Learn next

The 3Cs

Company, Customers, Competitors — a quick strategy lens.

Pricing strategy

Three ways to set a price: cost, competitors, or value.

Conversion rate

The share of people who take the next step.

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