🧩 Frameworks

Market entry framework

Should we enter this new market — and how?

Look at four things: is the market attractive (size, growth, profitability)? What's the competition like? Can we win (capabilities, advantage)? And what's the best way in (build, buy, partner)?

End with a clear go / no-go and the key risk.

How to break it down

Enter?

Market

Competition

Our ability

Mode of entry

🧮 Example

A Delhi bakery chain eyeing Bengaluru: market growing 12%, two strong local players, our cost advantage is small → enter via 2 pilot stores, not 20.

🎯 Interview tip

Always end on the entry mode — ‘build, buy or partner’ shows commercial judgement.

Used in

Consulting cases Marketing cases M&A cases

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