📈 Metrics

Revenue

All the money coming in from sales.

Formula

Revenue = Price × Volume

Revenue (or sales, or turnover) is how much customers paid you, before any costs.

Almost every revenue question breaks into price and volume: are you charging less, or selling fewer units?

How to break it down

Revenue
Price
Volume

🧮 Example

A gym with 800 members paying ₹2,000/month has revenue of ₹16 lakh/month. Losing 100 members costs ₹2 lakh — same as cutting price by ₹250.

🎯 Interview tip

Split revenue by segment, product or channel to find WHERE it moved, not just that it moved.

Used in

Consulting casesMarketing casesProduct Strategy cases

Learn next

Profit

What's left after you pay for everything.

ARPU

Average revenue per user.

Market share

Your slice of the total market.

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