🔍 Analysis tools

Benchmarking

Compare with others to see what ‘good’ looks like.

Benchmarking compares a company's metrics with competitors, industry averages or its own past.

It turns a number into a judgement: is 12% margin good? Only if peers make 8%.

🧮 Example

Our cost per delivery is ₹55 vs a ₹38 industry average → a ₹17 gap worth investigating.

🎯 Interview tip

Ask for a benchmark whenever you're given a number with no comparison.

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