🔍 Analysis tools
Benchmarking
Compare with others to see what ‘good’ looks like.
Benchmarking compares a company's metrics with competitors, industry averages or its own past.
It turns a number into a judgement: is 12% margin good? Only if peers make 8%.
🧮 Example
Our cost per delivery is ₹55 vs a ₹38 industry average → a ₹17 gap worth investigating.
🎯 Interview tip
Ask for a benchmark whenever you're given a number with no comparison.
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